Pantheon Media Group, the unscripted, live events and global format company that oversees shingles including Done+Dusted and Film 45, has sealed a strategic partnership with TH Studios – an embedded digital production and social strategy team that has worked on projects including “Love Island USA” and “Dancing with the Stars.”

The move comes following Pantheon’s hire earlier this year of “Love Island USA” executive producer Simon Thomas, who joined as the company’s head of creative. The deal with TH brings digital content into the mix as part of series rollout, the company said.

“Off-platform is equally as vital as what you watch on screen,” Thomas said in a statement. “I’ve been lucky enough to see what TH Studios can do up close with ‘Love Island USA’ and other hit shows, through social and app play-along and bespoke content creation for talent and special guests. Partnering with TH Studios allows us to reach out and build fandoms from day one — building show universes that live in the zeitgeist that fans want to be in.”

Since joining Pantheon, Thomas has focused on building formats inside the company, and has sealed deals at networks and streamers including Peacock, NBC and Netflix.

“Pantheon is thinking beyond broadcast, and that’s what drives modern-day watercooler conversation,” said TH Studios chief content officer Jill Johnson in a statement. “They’re building for the long game. We’re excited to join them early, architecting the fan journey, the platform-first narrative and the engagement infrastructure that turns viewers into a community.”

Link to full article:

https://variety.com/2025/tv/news/pantheon-media-group-partnership-th-studios-1236610420/